Shobitam announces strategic acquisition with IsadoraLife to revolutionise ready-to-wear saree market

Committed to democratise ethnic fashion, globally. Weaver and customer first.

Coverpage Ventures acted as the Strategic Advisor to Shobitam and IsadoraLife

Shobitam, a globally recognized leader in D2C ethnic fashion wearables and jewellery, proudly announces its strategic acquisition of Isadora life, a trailblazer in the ready-to-wear saree market. This acquisition underscores Shobitam's commitment to catering to all market segments and driving innovation in the fast-moving fashion industry.

Shobitam and Isadora Life join hands to enhance the accessibility and appeal of the most loved traditional Indian attire worldwide - The saree. This partnership aims to address the challenges of unfamiliarity with draping and also making inroads into a larger demographic base especially the younger consumers, showcasing sarees as a wholesome ‘must have’ attire in a wardrobe globally.

To gain further insights, please visit: https://businessnewsthisweek.com/business/shobitam-announces-acquisition-of-isadoralife-the-largest-player-in-the-ready-to-wear-saree-market-aims-to-take-the-saree-global/